Retailers in Europe Raise Prices for NVIDIA RTX 3060 to $ 853

NVIDIA's upcoming RTX 3060 graphics cards were a great upgrade option. With 3,584 CUDA cores, the performance of the graphics cards sat firmly between the RTX 2080 and the RTX 2080 Ti, and the manufacturer's nominal value of $ 329 made the NVIDIA RTX 3060 the best offering on the graphics card market. Unfortunately for gamers, GPUs remain in short supply in 2021. Several European retailers have already set prices for video cards above $ 600, which is almost double the face value.

The price hike was noticed by Videocardz user The Determinator and posted by WhyCry. While NVIDIA is trying to force vendors to stick to their pricing policy by shipping cards to vendors who will satisfy pre-orders, retailers have decided to cancel pre-orders and force customers to reorder at inflated prices.

One can argue here that NVIDIA really cannot do anything else in this situation, while adhering to the rules of the free market. While the company can restrict future supplies to these suppliers "at will," they cannot actually impose pricing terms on any retailer (which would be illegal).

Some retailers in Europe have already raised prices for the RTX 3060 to a whopping $ 835, which is absolutely insane considering the price is nearly three times the face value at the moment.