KIA Motors signed a contract with DAMWON Gaming

DAMWON Gaming announced the conclusion of a partnership contract with their fellow countrymen KIA Motors. Now the team will play under the tag DAMWON KIA, and the team's debut performance under the updated tag will take place within LCK Spring 2021. What responsibilities and financial conditions fell on the shoulders of the automaker is not reported at the moment. Most likely, KIA Motors will take on the responsibility of transporting the club's staff to the championship venue.

DAMWON Gaming became the League of Legends World Champions after winning the 2020 World Championship. The esports club was among the top ten teams that received an invitation to the first season of the league, which will be held in the franchise format - LCK Spring 2021.

In 2018, KIA Motors entered into a partnership contract with the European division of the LEC, and in 2020 the automaker became a sponsor of the Rogue esports club.