en
ua
ru
de
pt
es
pl
fr
tr
fi
da
no
sv
en
HomeLoLLCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations!
Вибране
LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations!
4782
0
0

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations!

Ця стаття доступна наступними мовами

The Korean esports franchise league, LCK, stands out as a powerhouse in the League of Legends scene, boasting an extensive fan base and drawing significant attention from sponsors. In contrast to the LEC, LCK effectively utilizes its broad viewership to attract a plethora of new sponsors, with non-endemic sponsors taking the spotlight.

Sponsorship Landscape in LCK:

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 1

Non-endemic sponsors, such as Woori Bank in LCK and KIA and KitKat in LEC, dominate the sponsorship landscape in both leagues. Common technical sponsors, including LG UltraGear, Logitech G, and Secretlab, are present in both LCK and LEC. Red Bull has recently joined this list as well.LCK frequently sees sponsorships from the Food/Food Chains category, with collaborations with McDonald's in 2021 and the BBQ Chicken chain in 2022-2023. In 2024, Pulmuone, a plant-based product company, became an LCK partner.

Unique Features of LCK:

One distinctive feature of LCK is the rare collaboration with competing brands in the same industry. Additionally, sponsors often start as playoff stage sponsors but transition to become permanent partners in the following season.The number of sponsors in LCK continues to grow each year, with the league expanding its partner list by attracting companies from new categories. New non-endemic sponsors, such as JW Pharmaceutical Corporation and Hanwha Life, have recently joined the league.

Rain.gg
3 FREE Cases & 5% Deposit Bonus
Rain.gg
CS:GO
Отримати бонус
Hellcases
Levels, Giveaways & 10% Bonus + $0.70
Hellcases
CS:GO
Отримати бонус
Chicken.gg
Free gems, plus daily, weekly, & monthly boosts!
Chicken.gg
CS:GO
Отримати бонус

Differences in Broadcasts Between LCK and LEC:

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 2

LCK places a significant emphasis on its main sponsor, Woori Bank, with its logo prevalent throughout the broadcasts. In contrast, LEC features several 'equal' sponsors with constantly rotating advertisements during broadcasts.Viewers perceive LCK broadcasts as less advertised, with sponsors primarily showcased before and at the beginning of matches. Technical sponsor banners are shown on-air only once, and they have minimal branding on the map. In contrast, LEC displays sponsor banners consistently throughout matches, and the entire map is adorned with logos.

Unique Advertising Integrations in LCK:

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 3

LCK employs unique advertising integration techniques, including brief introductions of team sponsors displayed on special banners before matches. The league also features extensive entertainment and informational content during breaks, providing more opportunities for advertising personal sponsors.Special attention is given to fans in LCK broadcasts, with commentators discussing messages on fan posters that often display league sponsors' logos. Attendees are provided with branded fan paraphernalia, such as inflatable clappers, creating additional avenues for advertising integration.

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 4

When comparing LCK and LEC advertising integrations, it's crucial to consider the geographical peculiarities of these leagues. LCK collaborates with local sponsors within South Korea, while LEC seeks international partners for its broader European coverage. Despite these differences, both leagues employ similar advertising methods.

Залишити коментар
Вам сподобалася стаття?
0
0

Коментарі

Платформи ставок на скіни
Rain.gg

3 безкоштовних кейси та 5% бонус на депозит

Hellcases
Рівні, розіграші та 10% бонус + $0.70
Chicken.gg

Безкоштовні дорогоцінні камені, а також щоденні, щотижневі та щомісячні бонуси!

GGDrop

EGAMERSW - отримайте бонус на депозит 11% + безкоштовне обертання бонусного колеса

CSFAIL

ДОДАТКОВИЙ БОНУС НА ДЕПОЗИТ 10% + БЕЗКОШТОВНІ ОБЕРТАННЯ 2 КОЛІС

Lootbox
БЕЗКОШТОВНИЙ ЩОДЕННИЙ КЕЙС, 40% РЕЙКБЕКУ ТА 5% БОНУСУ НА ДЕПОЗИТ З КОДОМ: EGW"
Skinrave.gg

НАЙКРАЩІ УМОВИ, безкоштовний щоденний кейс, безкоштовні дощі, щоденний, щотижневий та щомісячний рейкбек!

Upgrader
Безкоштовні 3 кейса + 3% бонус на депозит
Farmskins

Зареєструйтесь зараз та отримайте 2 БЕЗКОШТОВНІ КЕЙСИ + 5$ Бонус

CSGOLuck

3 безкоштовні кейси + 100% до 100 монет на перший депозит

OPCASES

Отримайте 5% бонусу та 5 безкоштовних кейсів, використавши код: EGAMERSW

Bloody Case

5 безкоштовних кейсів, щоденні безкоштовні та бонусні

Dat Drop

Отримайте бонус 5% на депозит

Daddy Skins

Код "EGW" для отримання 8% бонусу. Щоденні безкоштовні кейси. Щогодинні розіграші на сайті

CSGO empire

безкоштовний подарунковий кейс

CSGOPolygon

До 4% бонусу рейкбеку

CSGORoll

3 безкоштовні кейси та бонус 5% до всіх депозитів готівкою.

Keydrop

10% БОНУС НА ПОПОВНЕННЯ + $0.50

Insane GG

+100% бонус на перший депозит.

G4 Skins

+5% до депозиту

CaseDrop

2% бонус на депозит

HellTV Store

Безкоштовний кейс та бонус на депозит

ВВЕРХ
БЕЗКОШТОВНА ПІДПИСКА НА ЕКСКЛЮЗИВНИЙ ВМІСТ
Отримайте добірку найважливіших і найактуальніших новин галузі.
*
*Тільки важливі новини, без спаму.
ПІДПИСАТИСЯ
ПІЗНІШЕ
Ми використовуємо файли cookie, щоб персоналізувати вміст і рекламу, надавати функції соціальних мереж і аналізувати наш трафік
Налаштувати
ОК