Tribe announces partnership with Ford

On the official website of the Tribe organization, a partnership with the American automobile company Ford was announced. As part of the collaboration, the content makers of the esports club will embark on a journey, during which they will talk with fans, while the esports players themselves will share stories from their professional careers.

Ford CMO Susie Deering comment:

“The excitement that many people get from gaming is obvious and infectious. Tribe's dynamic and engaging content can help revitalize our brand for a new audience. Tribe is the ideal partner to help introduce Ford to its millions of 18-35 year olds by showing them how Ford can meet their needs, both on and off the road. ”

The Tribe is based in North America and has rosters for League of Legends: Wild Rift, Call of Duty: Mobile, Clash of Clans, and Clash Royale. The peculiarity of the eSports club is that all of its rosters are in the field of mobile gaming.