FaZe Clan and Nike announce the launch of Lebron Nxxt Gen sneakers

North American esports organization FaZe Clan has announced the launch of the Lebron Nxxt Gen sneaker collection in collaboration with well-known sports brand Nike. The sneaker was reportedly designed by the Nike team, Jay Richardson, creative director of FaZe Clan, and stylist Toreno Wynn.

We hope that our first collaboration with Nike will strengthen players who belong to the same category of professional athletes. The design of this shoe is inspired by the analogy that, like motherboards hidden under a shell of technology, all great talents come from below, and we all use different internal functions to become athletes and gamers.

Jay Richardson, creative director of FaZe Clan

Nike LeBron Nxxt Gen x FaZe Clan sneakers will be available for purchase from March 9, 2023 on the FaZe Clan official website and SNKRS. Retail price is $160. Note that the Nike brand is not new to the esports space. The sneakers feature the popular black and red FaZe Clan colorway and are embellished with a holographic logo.

The company managed to cooperate with the BLAST tournament operator, the South Korean organization T1, and also sponsored the LPL series in the League of Legends discipline.

FaZe Clan is one of the world's largest gaming and lifestyle organizations, bringing together the industry's top content creators and esports teams. The club currently has partnerships with companies and global brands such as Warner Music Group, Xfinity, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, OVO, Porsche and Adidas, among others.

FaZe Clan announced last week that it has entered into a multi-year partnership with German luxury car maker Porsche.