Porsche becomes a new partner of the FaZe Clan organization

North American esports organization FaZe Clan has announced a multi-year partnership with German premium car maker Porsche. As part of the deal, the parties will produce original content, joint products, joint integration into the world of eSports, and release digital goods in the field of Web3.

FaZe Clan's leadership at the intersection of gaming and youth culture, combined with our deep understanding of today's creators, provides Porsche with the perfect opportunity to reach out to the next generation and connect with our worldwide network of fans. Porsche has been active in gaming and esports for several years now, with a focus on racing while staying true to the brand's heritage and DNA. Through our discussions, we have seen that FaZe Clan and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gaming community to realize their own dreams.

Robert Ader, CEO of Porsche AG

Together, Porsche and FaZe Clan are reportedly planning to inspire young esportsmen. All activations, including content and joint merchandise, are scheduled for 2023. The partnership will kick off with a series of content where FaZe Clan will share their unique success stories and experience new Porsche experiences. Also, Porsche will also become the official partner of all FaZe Clan esports teams.

The love I have for Porsche goes back to when I first met Porsche as a child and it motivated me to pursue the life I want to live. Today, I am proud to call myself a Porsche owner, and by working side by side with this legendary inspirational brand, I feel like I am truly achieving my dream. I am so happy to share this news with my fans and continue to inspire them to achieve their dreams.

Swagg, one of the members of the FaZe Clan content creation team

FaZe Clan is one of the world's largest gaming and lifestyle organizations, bringing together the industry's top content creators and esports teams. The club currently has partnerships with companies and global brands such as Warner Music Group, Xfinity, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, OVO and Adidas, among others.