Red Bull partners with VCT: EMEA 2022

Energy drink brand Red Bull becomes an official partner of the VALORANT Champions Tour in EMEA for the 2022 season. Note that this is the second year in a row that Red Bull has partnered with the VCT series. As a result of the partnership renewal, the brand will continue to feature "Clutch Moment" broadcast segments and will also be featured in "primary promotional slots" throughout the season.

The partnership with Red Bull will be the first commercial deal for VCT EMEA in 2022. The series kicks off February 11 with VALORANT Champions Tour 2022: EMEA Stage 1 Challengers.

Eva Suarez, Business Development & Partnerships Manager at Riot Games: "Last year, Red Bull helped bring some of the best moments from the VCT stage to our avid viewers watching from home, so we're thrilled to have them back for the 2022 EMEA season." year. Red Bull has a long, entrenched history in eSports and supports an ever-increasing VALORANT-scene since our first first Strike tournament. This update is only further strengthens their commitment VALORANT community, and we can not wait to see what exciting moments we we can offer to fans all over Europe, Turkey and the CIS."

Note that last year the VCT EMEA series secured partnerships with companies such as Warner Music and paysafecard. In turn, Red Bull has been present in esports for many years, collaborating with a range of organizations across multiple disciplines. Most recently, the brand renewed its partnership with the League of Legends European Championship (LEC).