Version1 has announced an agreement with eFuse

North American esports organization Version1 has announced a multi-year partnership with esports platform eFuse. As part of the deal, eFuse will become an official strategic partner of Version1. In addition, the esports platform branding will appear on the cars of the organization's Rocket League team.

In addition to in-game logo placement, the platform has gained enhanced rights to Rocket League content as the partnership aims to support the organization's team, properties, and content creators.

Brett Diamond, COO Version1:."At Rocket League is a very active global fan base, and implementation partner of branding - it's an incredible opportunity for Version1 offer value to our strategic partner eFuse Ability to enable partner brand in the game is a critical point of growth for the industry of eSports and We are proud to take this step with eFuse, an organization we have worked closely with in the past and who we know shares our values of building a more inclusive gaming and esports industry."

The branding integration in Rocket League is part of the game's new esports decal feature that launched last October. This feature allows partner organizations to display the sponsor's brand in-game with special vehicle and character cosmetics.

Version1 intends to showcase the game additions during the RLCS 2021-22 Winter North America regional event, which runs from January 28-30. The eFuse logo will be featured throughout all RLCS championships during the remainder of the 2021-2022 season.