Unusual Collaboration - Tommy Hilfiger Launches Clothes Collection at Roblox

The famous American clothing brand Tommy Hilfiger, like many eminent companies, decided to enter the world of virtual reality. The consequence of this decision was the emergence of a new collection of clothing in the world of Roblox. Now all users who are adherents of the Tommy Hilfiger brand can buy new skins in the game that they should like.

The new collection includes 30 in-game items. Tommy Hilfiger consulted with various streamers from around the world to create the items to ensure that players were happy with the items.

Previously, Tommy Hilfiger items appeared in Roblox, however this was unofficial. Now the company's management has decided to get closer to the community and officially appear in the world of the game. The Tommy X Roblox Creators collection is available in the Roblox Avatar Marketplace from December 16th.

Tommy Hilfiger, founder of the brand, commented on the Roblox entry as follows:

I love that the brand is already unofficially present on the Roblox platform and users are creating their own Tommy Hilfiger looks. We couldn't pass up the chance to partner with some of these fans to take this expression one step further and give them the opportunity to creatively contribute to the brand's official style.

Tommy Hilfiger has previously appeared in the metaverse. Last fall, the American apparel brand used the help of content makers Animal Crossing: New Horizons to create a location in the game where the latest seasonal collection could be purchased.

The emergence of clothing brands in games is increasing. A couple of months earlier, the famous fashion house Balenciaga appeared on Fortnite.