Bacon Time teams up with Doritos

Thai esports organization Bacon Time has announced a content collaboration with North American snack brand Doritos. As part of the partnership agreement, Doritos branded content will be distributed and promoted across the organization's large fanbase from Southeast Asia.

Arisara Taksawaja, Brand Manager, Doritos, PepsiCo: "We are incredibly fortunate to work with a brand that truly understands its community. Bacon Time really engages with its fans and social media to connect with consumers."

According to a press release, the collaboration aims to increase long-term brand awareness among the younger generation in Thailand.

Charlie Bailey, Chief Strategy Officer for Ampverse: "This unique collaboration is in line with what we see as the evolution of esports as a consumer lifestyle. We're excited to see the partnership between Bacon Time and Doritos prepare for the generation we serve."

Owned by Southeast Asian esports firm Ampverse, Bacon Time recently teamed up with a variety of companies and consumer brands, including the KFC restaurant chain, streetwear brand Auntys Haus and online food delivery platform Foodpanda.