BIG Announces Partnership With Coinbase Cryptocurrency Exchange

German esports organization Berlin International Gaming (BIG) has announced a partnership with global cryptocurrency exchange Coinbase.

The deal, based on the creation of digital activations through engagement with the community, will allow Coinbase to partner with the BIG CS: GO roster. According to the press release, the partnership is specifically between BIG and Coinbase Germany.

Daniel Finkler, CEO of BIG:“Today we can welcome Coinbase, one of the world's leading cryptocurrency exchange platforms, as a partner. The world of cryptocurrencies is an extremely exciting space and I am committed to getting more people to know about this rapidly growing ecosystem with everyone. the benefits and risks of our partnership. We are very pleased to formally launch our partnership. "

It is noted that Coinbase will not only become a premium partner of the esports roster, but will also receive an extensive package of brand and content rights through the partnership. This package will aim to raise awareness of the Coinbase brand and the services the exchange offers.

Coinbase is a cryptocurrency exchange where users can buy and sell various cryptocurrencies. On June 28, 2021, the German Federal Financial Supervision Authority (BaFin) issued a license to Coinbase Germany GmbH to store and trade cryptocurrencies. This allowed the company to provide a safe and regulated environment for its German clients.

Partnerships with cryptocurrency companies have recently become popular among esports organizations. Just this month, organizations such as Astralis, NAVI, Virtus.pro and Alliance signed agreements with crypto companies.