Roc Nation Sports and GameSquare Announce Partnership

Management and sports agency Roc Nation Sports is now partnering with the Gaming Community Network to create “gaming solutions” for esports players.

The Gaming Community Network, part of the GameSquare Esports group of companies, will partner with Roc Nations Sports to develop strategies for esports players. This includes esports tournaments, game content production, and live broadcast of championships.

The multi-year partnership agreement also includes syndication of content across multiple gaming and esports sites through the GCN. According to the press release, the Gaming Community Network will create strategies for the agency's esports players that match individual interests in esports and gaming.

Roc Nation Sports' client list includes the likes of NBA player Lamelo Ball, footballers Romelu Lukaku and Kevin De Bruyne, WNBA basketball player Skylar Diggins-Smith and NFL player Sakon Barkley. Note that this is not the first time that Roc Nation Sports has entered the esports industry. In 2019, the agency signed the player Msdossary, known for the FIFA discipline.