EVOS Esports announces partnership with Universal Music Malaysia

EVOS Esports has announced a partnership with the music label Universal Music Malaysia to host a PUBG MOBILE event. The collaboration will feature EVOS VIPs and brand ambassadors, as well as artists from Universal Music Malaysia, according to a press release.

The event has already been sponsored by OMEN by HP, Chek Hup coffee brand, Domino's pizza chain and Matchroom sports promotion.

Matthew Chen, Head of Strategic Business Development, EVOS Esports:“We started contacting Universal Music Group at the beginning of this year, shared our plans and they got down to business right away. pushed back by the pandemic. However, they were extremely supportive and continued the discussion despite all the delays. "

Fans who watch the live stream will also have the opportunity to play with the talent involved. EVOS Esports has stated that special rules will apply during these matches.

The music industry and esports sector have become even more closely intertwined over the past 12 months as various music labels have partnered with esports organizations. This year alone, Warner Music brands have signed deals with MAD Lions, ESPL and LCO. In addition, ReKTGlobal recently announced a partnership with the Breakaway Music Festival.