Logitech G becomes an eNASCAR partner

The Logitech G peripheral brand has been announced as the latest partner in the eNASCAR Coca-Cola iRacing series. As a result of this partnership, the Logitech brand product G 923 will be used during the competition.

Jim Hoy, Global Head of G Challenge at Logitech G: “We are delighted to team up with eNASCAR to improve the driving experience for the rest of the 2021 season. Our TRUEFORCE technology connects to the physics of racing cars to deliver a super realistic racing experience, and we know riders will love it. ".

In addition, the eNASCAR Coca-Cola iRacing event at the virtual Michigan International Speedway will now be named Logitech G Challenge 100 on August 17th. The brand will also look to use the event to promote its annual G Challenge event, which is currently in the qualifying phase.

Nick Rend, NASCAR Managing Director of Games and Esports: “Logitech has been a passionate supporter of racing for many years and they have been instrumental in raising the profile of the eNASCAR Coca-Cola iRacing series. We are thrilled to help them delve deeper into the world of eNASCAR as they continue to innovate in how partners are activated in the stage space. "

In addition to eNASCAR, Logitech G has secured a number of racing partnerships over the past 12 months. The company is currently the title sponsor of William Bryon eSports, which is exhibiting two vehicles in the Coca-Cola iRacing series. In addition, the company has established relationships with the McLaren Formula 1 team and driver Lando Norris.