EGN Esports presents Chips Ahoy! as a sponsor

The Portuguese esports organization EGN Esports has presented the North American brand of cookies Chips Ahoy! as their last sponsor. This agreement marks the brand's entry into the Portuguese gaming and esports industry.

Pedro Ferreira, CEO of EGN Esports: "We are very proud to announce our partnership with the Chips Ahoy! Brand, a welcome entry into the national esports market given its visibility in the European esports market."

While the Chips Ahoy! the Portuguese market can be called a discovery, this is not the first time the brand has entered the European market. In 2020, the company became a sponsor of G2 Arctic, the academy team of the European esports organization G2 Esports.

Rita Alves, Senior Brand Manager, Mondelez Bakery:“This partnership represents Chips Ahoy's clear approach to play territory in the national market as a priority segment for the brand. We have joined the ideal partner to support and guide us on the right track in the gaming the world. "

As part of the deal, the Chips Ahoy! will appear on EGN Esports social media channels and the official equipment of the organization. Note that the organization is currently represented in such disciplines as League of Legends, Teamfight Tactics, Brawl Stars, FIFA, Clash of Clans and Counter-Strike: Global Offensive.