Fnatic announces partnership agreement with Kaspersky

British esports organization Fnatic has partnered with Russian multinational cybersecurity company Kaspersky. The partnership will help demonstrate to gamers the power of Kaspersky antivirus products to protect players from threats, protect gaming assets, and ensure fast, smooth gaming.

As part of the agreement, both parties will collaborate on various digital content campaigns. In addition, the Kaspersky logo will be featured on the jerseys of Fnatic Rising, Fnatic's youth team from the League of Legends discipline.

Note that Kaspersky becomes Fnatic's tenth partner, joining companies such as BMW, Monster Energy, PCSpecialist and AndaSeat.

Sam Matthews, CEO of Fnatic: “We're thrilled to be working with Kaspersky to bring this important message to esports fans and gamers around the world. Their mission to play fair and fearlessly aligns perfectly with Fnatic's mission and we can't wait to show you what we're working on. "

This is not the first time that Kaspersky has partnered with an esports organization. In 2018, the company struck a deal with Vodafone Giants. Thanks to this, the company became the official technology partner of the Spanish organization.