Dignitas Announces Partnership with NYX Professional Makeup

North American esports organization Dignitas has announced NYX Professional Makeup as its Official Beauty Partner.

As part of the collaboration, the cosmetics brand will build customized product placement integrations at Dignitas' Verizon 5G Gaming Center in Los Angeles and its New York headquarters.

Heather Garozzo, VP of Talent, Dignitas:“We are delighted to welcome a brand that shares the same vision of inclusiveness, freedom of expression and a sense of community that our professional gamers and content creators share. This partnership not only celebrates Dignitas' amazing influencers, but also is a nod to all female gamers who have waited a long time for a fashion and makeup brand to acknowledge their passion for gaming. "

NYX Professional Makeup will also appear on the VALORANT and CS: GO women's teams' jerseys, as well as on select Dignitas content creators.

As part of the deal, the cosmetics brand will also showcase content and experimental initiatives through the women's gaming initiative Dignitas Raidiant. These events will include charity events, esports tournaments, makeup tutorials, and content production featuring Dignitas women's esports teams using NYX products.

In addition, Dignitas influencers will create branded broadcasts, engage in video sharing of palettes with renowned makeup artists, and integrate NYX products and giveaways into their communities.

In addition, NYX Professional Makeup will support the upcoming women's Dignitas Verizon VCT Game Changers by rewarding the top players in each series and rewarding all 40 main event players with their beauty products.