ORDER enters into strategic agreement with Zoomph

Australian esports organization ORDER has entered into a strategic partnership with social media analyst Zoomph.

The deal will allow the organization access to a range of analytics that will provide a "better understanding" of the value created by its content and players.

Chris Orfanellis, Chief Game Officer, ORDER, also spoke about the deal:“As we work to diversify our content and lifestyle activities, it is important to understand our audience, proximity, online value and potential areas for growth. We strive to continue to attract the best talent and aggressive growth in the esports space and we believe that the Zoomph platform will help us with this. "

Zoomph becomes ORDER's fifth partner, joining apparel brand PUMA, gaming peripherals maker Logitech G, Alienware and telecommunications company Optus.

Note that Zoomph is no stranger to the esports scene and has similar partnerships with Team Liquid, Atlanta Esports Ventures, Misfits Gaming Group and Immortals Gaming Club.