H4X becomes one of the founders of Esports Fashion Group

Esports athlete and influential clothing brand H4X co-founded Esports Fashion Group, a venture founded this year by Warren Fish, Owen Fish, Ali Rezwan and Alex Bienert.

As a member of H4X, he will take two founding seats in the Esports Fashion Council. In addition, the H4X "Cyber Athletics" collection will debut as part of the Esports Fashion Week pilot starting in the third quarter of 2021.

Esports Fashion Group was officially launched in April 2021. Esports Fashion Week, the company's flagship event, aims to bring the traditional fashion week concept to the esports world. According to an earlier release, this will be done with a seasonal collection of events and original content.

In terms of commercial partnerships, the H4X has already experienced a turbulent 2021. In April of this year, the brand struck a multi-year deal with OverActive Media. Additionally, H4X recently partnered with Nickmercs of the FaZe Clan to launch an exclusive clothing collection.