RSG renews partnership agreement with Lenovo

Singapore-based esports organization RSG has renewed its partnership with computer and mobile device maker Lenovo.

As a result of the new deal, the company will continue to support RSG players and streamers. In addition, the Lenovo Legion branding will remain on the RSG Singapore jerseys. Note that the agreement is renewed every year, starting in 2019.

The update will kick off with an "outreach campaign" featuring newly appointed esports organization brand ambassador and cosplayer DJ Haru. The campaign is expected to showcase the Lenovo Legion Slim 7i laptop via social media such as Twitch, Instagram and Facebook.

RSG partnered with Lenovo for the first time to upgrade the organization's educational and play equipment. In addition, RSG supports Lenovo Legion's marketing efforts by creating branded content targeted at esports fans.

Along with the appointment of DJ Haru as the new ambassador, the Singapore esports organization partnered with Pizza Hut earlier this year. In April 2021, RSG also raised a $ 1M investment from FrontSight Capital Fund, an esports private equity fund.