Rogue renews partnership with Kia Motors

North American esports organization Rogue has announced the renewal of its partnership with automaker Kia Motors.

During the update, the two sides will continue to collaborate on a range of activations that will support the development of the Kia brand.

Michael Hu, Head of Branding at Kia Motors, spoke of the deal in a press release:“Rogue has already proven that the organization goes above and beyond when it comes to creating exceptional and highly engaging content with authentic brand integration, and we are with looking forward to awesome and exciting esports fans in 2021. "

As a reminder, the first partnership was struck in April last year, when the LEC's Rogue roster teamed up with Kia to create a wide range of video content featuring their players. As part of the renewed partnership, the new content is said to "highlight the unique personalities of Rogue players through inspired storytelling."

From now on, Rogue's commercial portfolio is replenished with new high-profile brands. Note that the esports organization is currently partnering with HyperX and the Find Your Grind educational foundation through its parent company, ReKTGlobal.