EVOS Esports announces partnership with Puma brand

Southeast Asian esports organization EVOS Esports has announced a new partnership with sportswear brand Puma. The companies have teamed up to produce a co-branded tracksuit, as well as a unique activation that combines virtual and physical items. By purchasing a tracksuit, fans will also receive an in-game item in Mobile Legends: Bang Bang.

This item is a regular EVOS emote specially created for this organization by developer Moonton.

While team brand items within games are becoming more prevalent, especially through esports revenue sharing programs, it is far more unique that such an item is created and promoted as part of a collaboration with a brand of this magnitude.

As a reminder, the esports organization is represented in various mobile disciplines, including PUBG Mobile, Mobile Legends: Bang Bang, Free Fire, Realm of Valor, and League of Legends: Wild Rift.