EMERGE Esports teams up with TikTok

Singapore-based esports talent management agency EMERGE Esports has announced a partnership with social media platform TikTok.

As a result of the annual agreement, TikTok will hold master classes on the implementation and familiarization of EMERGE talents with the platform, including special coaching sessions on the optimal use of the application and the creation of effective content. In addition, EMERGE talents are expected to promote various activations on the platform.

According to the press release, the partnership will seek to support esports talent through video content, as well as create more opportunities for creators to participate and interact with their communities.

The agreement also gives EMERGE talent exclusive access to the TikTok Creator market, which is said to drive more engagement on the platform.