Atlanta Reign Announces HyperX as a Peripheral Partner

Overwatch League (OWL) franchise Atlanta Reign has announced a partnership with gaming peripheral company HyperX.

As a result of this deal, the company will become Atlanta Reign's exclusive peripheral partner, providing a wide range of gaming accessories to the franchise's players and coaching staff along the way.

This is the fourth announced partner of Atlanta Reign. HyperX joins McDonald's, telecommunications company Cox Communications and play furniture manufacturer RESPAWN Products.

Note that in 2021, HyperX has seriously expanded its commercial portfolio. The company has signed several partnership agreements with esports organizations such as Virtus.pro and the education company Esposure. The brand has also entered into several sponsorship deals with companies such as FACEIT.