inSTREAMLY attracted € 1.1 million investments

InSTREAMLY, a Warsaw-based live broadcast sponsorship platform, has raised € 1.1 million in investment. The investment, led by Supernode Global, is expected to expand the platform into new markets. It is noted that Colopl Next and PKO TFI also appeared as major investors.

According to Newzoo, gaming streams will reach nearly 800 million viewers in 2021, up 10% from last year. inSTREAMLY also notes in its press release that the size of the market makes sponsorship deals difficult. Because of this, the company says it is committed to making it possible for small streamers to have branded content on their streams and to monetize the content.

Through "micro-sponsorship", inSTREAMLY said it has helped more than 15,000 European streamers generate revenue by linking them to brands such as Netflix, Samsung, Porsche or Adidas.