Gfinity expands monetization partnership with Venatus

British esports tournament organizer Gfinity has announced an expanded partnership with advertising technology platform Venatus Media to continue its monetization efforts.

The new agreement will allow Venatus to continue to monetize the Gfinity Digital Media (GDM) web platforms and extend its efforts to all GDM gaming websites.

Note that Gfinity recently launched a number of new websites under the GDM banner for which companies can buy ad space.

The initial partnership began in May 2020 when Gfinity increased its advertising efforts around the world. In addition to Venatus, the company has also partnered with in-game advertising company Bidstack to connect publishers and brands with video game fans.

At the same time, Gfinity had just launched the Stealth Optional site, boasting that the sites Gfinity Esports and RealSport101 attracted 7 and 9 million views per month, respectively.