KPN acquired eDivisie naming rights

eDivisie, the official Dutch esports league for FIFA 21, has announced a new two-year partnership with Dutch telecom giant KPN.

As a result, KPN will become the official naming partner for the 2021 eDivisie season. Note that the competition will start on March 30.

The KPN eDivisie Championship will feature a grand prize of € 50,000. The event garnered a record viewership last season, with eDivsise hitting the highest average watch time for its finals.

The telecommunications firm originally partnered with eDivisie last November alongside Dutch insurance provider FBTO and H&M Netherlands in the second half of last season, which ended in January 2021.

KPN eDivisie is organized by Dutch football league operator Eredivisie CV in collaboration with DreamHack Sports Games and includes all 18 Eredivisie football clubs competing in eSports competitions.