HomeKPN acquired eDivisie naming rights

KPN acquired eDivisie naming rights

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16:1626.03.21

perepelovsky

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eDivisie, the official Dutch esports league for FIFA 21, has announced a new two-year partnership with Dutch telecom giant KPN.

As a result, KPN will become the official naming partner for the 2021 eDivisie season. Note that the competition will start on March 30.

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The KPN eDivisie Championship will feature a grand prize of € 50,000. The event garnered a record viewership last season, with eDivsise hitting the highest average watch time for its finals.

The telecommunications firm originally partnered with eDivisie last November alongside Dutch insurance provider FBTO and H&M Netherlands in the second half of last season, which ended in January 2021.

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KPN eDivisie is organized by Dutch football league operator Eredivisie CV in collaboration with DreamHack Sports Games and includes all 18 Eredivisie football clubs competing in eSports competitions.

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