Enthusiast Gaming has partnered with TikTok

Enthusiast Gaming, the parent company of esports organization Luminosity Gaming, has announced a partnership with TikTok, a short format mobile video platform.

As a result, TikTok will leverage the Enthusiast Gaming esports community platform to further integrate the social media app into the esports and gaming industry.

The partnership envisions a variety of activations that will be deployed on the Enthusiast Gaming platform, such as product and logo placement, influencer and social media advertising, and media content production. This includes user generated advertising content that will be streamed on Luminosity Gaming's Twitch and social media platforms.

The deal builds on a partnership between TikTok and Enthusiast Gaming at the EGLX Digital 2020 virtual show last year.

Note that the esports division of Enthusiast Gaming, Luminosity Gaming, consists of seven professional teams playing in disciplines such as Overwatch and Call of Duty.

Enthusiast Gaming's new partnership follows from the recent announcement that the organization intends to acquire news and strategy platform Icy Veins.