SPORTFIVE enters into an agreement with GIANTS Software

Sports and entertainment agency SPORTFIVE has announced a marketing partnership with Farming Simulator publisher GIANTS Software. According to a press release, the partnership is expected to accelerate the development of the Farming Simulator League esports series.

The sports agency will partner with GIANTS Software to provide league partnerships along with in-game advertising opportunities. Ads in Farming Simulator League include geo-targeted billboards as well as useful content such as shops, work equipment, or even competitors' vehicles.

The partnership suggests that GIANTS Software will continue to develop the Farming Simulator League. Last year, the championship had a number of partners, including companies such as Intel, agricultural and seed company Corteva Agriscience, and game server provider Nitrado.

Meanwhile, Singapore-based Team SMG appointed SPORTFIVE as its sales representative in November 2020, demonstrating the agency's interest in the esports sector.