Alliance and Cavea become partners

Alliance, a Swedish esports organization, has announced a commercial partnership with analyst firm Cavea. As a result of this partnership, Alliance received the AI-powered Cavea Media Assessment Tool and social media monitoring.

According to the press release, this tool will be used for accountability and monitoring of sponsorships as the organization seeks to provide transparency for current and future sponsors and partners.

In the past year, Cavea has partnered with a variety of esports organizations. For example, the company has partnered with Talon Esports, Astralis Group, and Fnatic, which have entered into commercial agreements with a Danish technology firm. Note that in January 2021, the firm raised 1 million euros from new and existing investors.