Betway Targets Brazilian Market With Betway Squad Launch

Bookmaker Betway has unveiled the "Betway Squad", a roster of popular Brazilian esports personalities that includes Baiano, Shevii2k, Daniels, esA and aXt.

According to the press release, Betway Squad's goal is to provide entertainment content for the Brazilian community, while also strengthening the company's position as a market leader in the region.

As part of the deal, Betway will engage with fanbases on both individual talent streams and the Betway TV Twitch channel. The bookmaker plans to use Betway TV as an activity hub with exclusive content, prize draws, party viewing and tournament coverage.

Once again showcasing Betway's support for the Brazilian esports ecosystem, the bookmaker recently renewed its sponsorship deal with Brazilian esports organization MIBR for 2021. As a result, Betway will continue to feature prominently on the front of MIBR shirts.

In addition, the company continues to stand alongside the Brazilian multi-game platform Gamers Club, Ironclad, All33 and Overlock as partners of the organization.