Yamaha Generation 125 announced as sponsor of EVOS Esports

Southeast Asian esports organization EVOS Esports has welcomed the Yamaha Generation 125 line of motorcycles as its official sponsor.

According to the press release, the cooperation aims to support the development of the Indonesian esports industry. Further details of the deal have not yet been disclosed.

Generation 125 is Yamaha's line of automatic motorcycles such as the FreeGo, Fino, X-Ride and Mio series, as well as the latest product GEAR 125.

The EVOS deal was signed at Yamaha Indonesia Motor Manufacturing. Members of the EVOS team will also be featured in a new advertising campaign aimed at young consumers called “125 Generation Wins Many” to promote the motorcycle lineup in Southeast Asia.

Yamaha joins other EVOS sponsors including Chek Hup Coffee, Lazada, Pop Mie, Axis, AX, Visa and Newzoo.