STS ramps up efforts in esports

The Polish bookmaker STS has announced the launch of a new esports campaign timed to coincide with the IEM Katowice 2021 championship.

The campaign titled "Your World. Your Victory", according to the press release, represents the brand's new positioning in esports. It will be a mix of both digital and physical advertisements, as well as a host of fan deals designed specifically ahead of the start of IEM Katowice 2021.

STS will also attract professional players and industry personalities such as TaZ and HenryG.

The bookmaker has been actively involved in professional eSports for several years now, sponsoring several organizations and players in addition to eSports offerings on its platform. This includes sponsorship deals with Polish esports teams like x-kom AGO and devils.one, as well as player innocent.