Bugha became the face of Head & Shoulders

Procter & Gamble, which owns the Head & Shoulders brand, has long been working with a variety of established and emerging Twitch content creators to promote a new line of hair care products. Head & Shoulders' new ad campaign is topped by Bugha, the 2019 Fortnite World Cup Finals champion.

The financial terms of the campaign were not disclosed.

Note that the campaign kicked off last December and focused exclusively on the 2019 Fortnite World Cup Finals winner. The campaign also included a promotional video showing the popular player gearing up for another Twitch stream.

However, the advertising campaign will continue in February, where the main person, together with other characters, will again be Bugha.

This partnership is not the first for the Head & Shoulders brand. Recall that in September 2018 Head & Shoulders made RAMZES666 brand ambassador.