TCL becomes sponsor of the League of Legends Pro League in China

Guangdong Chinese multinational TCL Technology Group Corporation signed a sponsorship agreement with TJ Sports, partnering with the League of Legends Pro League in China. The financial terms of the deal were not disclosed.

TCL Technology Group Corporation becomes the 16th brand to become a sponsor and partner of the League of Legends Pro League. The company will act as one of the league's official partners, along with Lenovo Legion, Wahaha, KFC, War Horse, OPPO, Suning and TT Voice.

In 2019, TCL Technology Group Corporation signed a partnership agreement with the International Basketball Federation (FIBA) to host the 2019 FIBA World Cup. Meanwhile, TCL Technology Group Corporation is also the main sponsor of the China National Men's Basketball Team. Note that this is the first time that TCL Technology Group Corporation has joined the esports ecosystem.