Former ESL Director Charlie Allen launches esports agency

Former ESL director Charlie Allen launched Road House, a new eSports agency with a commercial focus.

According to the press release, the agency will focus on working with clients, trying to help them understand the potential for brand partnerships in the esports industry. Road House will also strive to target its customers across the esports and gaming ecosystem.

Prior to joining ESL, Allen spent over two years at FOX as the company's director of commercial partnerships. In addition, his career also includes work at the UK company Rainmaker Consulting and advertising agency Momentum Worldwide.

Allen himself will take over as founder and managing director of Road House.

Road House also plans to leverage Allen's expertise in sponsorship, media and business development to provide holistic solutions to brands seeking to join or further develop their presence in the esports space.