Epic Games signs new marketing agency Druid in Brazil

The newly formed gaming marketing agency Druid has been signed by Epic Games to work on part of its communications operations in Brazil. Bernardo Mendes will be responsible for Epic's marketing campaigns and promotions, Gabriel Contessoto will be responsible for influencer management, and Fernanda Grillo for PR in the country.

The team that will be working with Epic already has experience with the brand, as they all previously worked for Cheil, a marketing agency that previously held Epic as a client. Other areas of Druid such as planning, media and advertising will also be involved with the new client as required.

Financial details of the deal were not disclosed. Founded in January 2021, Druid was born with LOUD in its portfolio, currently one of the largest esports brands in Brazil.