Immortals renews deal with Toyota Dealers Association

The North American esports organization Immortals Gaming Club (IGC) has renewed its partnership with the Southern California Toyota Dealers Association. The deal targets the League of Legend and VALORANT teams through the Immortals brand.

According to the press release, the Toyota Dealers Association will receive its logo on all LCS Immortals players' jerseys for the coming season. In addition, both sides will be collaborating on a range of content aimed at fans of the organization.

As a result of the agreement, Toyota has also been named the official and exclusive automotive partner of Immortals.

Toyota's partnership with IGC first began in February 2020 to promote the association's vehicles. Since then, the partnership has included the creation of a collegiate tournament - the IMT University Showdown - along with a collaboration with the NFL Los Angeles Chargers franchise at the Fall Guys event.