LG UltraGear becomes a sponsor of Gen.G Esports

LG UltraGear, the gaming monitor brand of South Korean electronics company LG Electronics Inc, has announced that it has signed a sponsorship agreement with esports organization Gen.G Esports for the League of Legends discipline. Financial terms of the deal were not disclosed.

The organization also announced that the LG UltraGear logo will be displayed on the team's jersey.

As an international esports organization with strong ties to North America and South Korea, Gen.G Esports is also opening its China office in Shanghai. The organization expanded its content creation team to include seven former professional gamers, streamers, and influential bloggers including CuVee, ryujehong, and Snitchery.

Along with LG UltraGear, Gen.G Esports has partnered with dating app Bumble, Mercedes-Benz, McDonald's, Samsung, PUMA, Logitech G and Chinese streaming platform DouYu.