Cadillac and TSM become partners

North American esports organization TSM has announced that it has partnered with automaker Cadillac, naming it the esports organization's exclusive automotive partner. Financial terms of the deal were not disclosed.

TSM said the partnership with the manufacturer will begin with an all-new TSM jersey bearing the Cadillac logo. In addition, the parties will work together on exclusive streaming broadcasts, content on social networks, as well as all kinds of other promotions within the framework of cooperation.

The TSM agreement marks Cadillac's first esports partnership.

It's worth noting that TSM is represented in disciplines such as League of Legends, Fortnite, Super Smash Bros, and Rocket League.