Dignitas launches rebranding

Following the lead of Rogue, LCK and LCS, Dignitas has announced its rebranding, bringing back its historic logo with a modern look.

The organization brought back "Digi", a logo that has appeared since Dignitas was founded back in 2003. According to the organization, the new reimagined logo is expected to "attract fans with a range of animation excesses to convey personality and emotion."

The updated Digi's eyes are shaped like the old Dignitas logo, paying homage to the original. In addition, Digi will now be able to "modify" its structure through expressions and animations, while the logo will also have different color options.

In collaboration with trading partner Champion, Dignitas also released Digi-inspired merchandise to celebrate the rebranding. The product is available for purchase in the organization's online store.

The first to debut in the new Dignitas rebrand will be the Rocket League team, which has won multiple RLCS European Regional championships.