paiN Gaming enters into an agreement with JBL

Brazilian esports organization paiN Gaming has signed a sponsorship deal with audio brand JBL. The brand will appear on jerseys of all teams in the organization in disciplines such as League of Legends, VALORANT, Free Fire, CS: GO and Clash Royale starting in January. In addition, representatives of the organization will conduct marketing activities together with the brand.

In addition to the sponsorship, JBL, a brand owned by American hardware manufacturer Harman, will also provide paiN kits for all clubs in the organization, as well as its gaming headset series to all streamers and pro players. JBL's sponsorship agreement with paiN Gaming is a move by the brand to promote its equipment in the gaming community and position the brand in the esports environment, for which it will rely on paiN's advice.

Financial details of the deal were not disclosed. The agreement will be valid for one year. It is worth recalling that the Brazilian esports organization paiN Gaming has partnerships with brands such as Coca-Cola, TIM Live, BMW, Motorola, Ame Digital, Tinder, clothing brand Piticas, BS2 Bank and Western Digital.