Gen.G and Puma announced a partnership

Recently there was information that Puma and Gen.G Esports will have a partnership. The deal extends to the Korean division of this eSports club, Gen.G Korea.

The parties to the agreement decided not to give us a large number of details of the transaction, but limited themselves to the fact that Puma in cooperation with Gen.G Esports will work on new products. Puma is far from the first company to announce cooperation with this club. Previously, partnerships with Gen.G were announced by Mercedes-Benz, More Labs, Geekstar, DouYu, McDonald's, Logitech G, Old Spice and others.

Previously, this eminent brand decided to join the world of e-sports through Cloud9, with which the German garment factory decided to cooperate. After the fruitfulness of the work was noticed, both parties to the contract decided to expand the agreement and now Puma sponsors all Cloud9 teams with the exception of Overwatch, London Spitfire. The sportswear brand also works with AGO Esports, the Polish eSports club, as well as with Australia representatives represented by ORDER.

Thus, Puma expanded its influence in North America, and the company will probably continue to enter into partnership agreements with other clubs, probably in other regions.