TSM announces multi-year partnership with Jersey Mike's

North American esports organization TSM has announced a multi-year partnership with local eatery chain Jersey Mike's. As part of the deal, the company will become the club's official sandwich partner within three years.

This partnership embodies everything our fans crave and will leave them craving for more! Jersey Mike's commitment to quality and excellence is in line with our own values at TSM and we look forward to bringing this partnership to life through authentic activations to engage with our fans, gamers and streamers.

Stefan Ceplik, Executive Director of TSM

The parties have prepared a lot of interesting activations for the fans. In addition to the planned launch of collaborative content and the integration of the Jersey Mike's brand into a part of the eSports club, the companies will present a number of activities:

• Raffle for fans with big prizes
• "Subs for Subs" initiative where Jersey Mike's will gift thousands of subscriptions and free subscribers to aspiring Twitch streamers to grow their audience and support their dreams of becoming full-fledged content creators
• Custom-designed "Jersey Mike's Blitz Arena" on TSM's Blitz esports coaching app

In addition, the collaboration will also fund a first-of-its-kind internship program. Students from TSM Partner Campuses, University Partners Jersey Mike's and HBCU will have the opportunity to gain hands-on experience in the esports business.

TSM is a leader in the esports industry and we are honored to partner with them. We are excited to present our future activations to the TSM community and support the next generation of esports stars through our internship program.

Rich Hope, Chief Marketing Officer at Jersey Mike's Franchise Systems, Inc.

Note that this is the first deal for TSM in the new year. At the end of 2022, the North American organization decided to suspend the partnership agreement with FTX after the bankruptcy of the cryptocurrency exchange. Now the club continues to develop its commercial portfolio by working on content and activations for fans.