RED Canids enters into a partnership agreement with the bookmaker Rivalry

Brazilian eSports organization RED Canids has announced a partnership agreement with betting company Rivalry. As part of a one-year deal, the parties will develop their common vision for the development of the club's new CS:GO team. The agreement provides for cooperation in physical and digital campaigns.

Rivalry adds a valuable layer of creative firepower to our organization that helps us engage with our fans in unique ways and increases our brand awareness. Responsible sports betting stimulates the interest and excitement of our fans, when we win, they win too. Rivalry is a partner that brings all this and more to our organization, and we look forward to our partnership together.

Felippe Corradini, CEO of RED Canids

Simultaneously with the announcement of the deal, the Brazilian organization introduced its new CS:GO roster, returning to the discipline a few years after leaving. With a new team, the club plans to break into the first positions of local championships and compete for a place at BLAST.tv Paris Major 2023 in the upcoming qualifiers.

One of the already-announced activations includes a 12-episode documentary that takes viewers through the pros of RED Canids. In addition, the parties will release daily social media content.

Our partnership with RED Canids has all the hallmarks of big business. Combining the best of esports and entertainment, we're here to deliver what fans deserve. This is a great opportunity to prove our creative team and show the big crowd what we can do in order to create brand value for both companies.

Luis Gonçalves, Rivalry Representative in Brazil

The Rivalry brand will appear at the RED Canids headquarters in Sao Paulo, with a physical presence in the training room. Moreover, the logo of the bookmaker will appear on the jersey of the RED Canids CS:GO roster, along with the ability to assign teams with in-game names.

Betting company Rivalry joins the Brazilian organization's extensive list of partners, which also includes brands such as Kalunga, Logitech, Santander and Crunchyroll.