David Luce becomes Chief Content Officer of XSET

North American esports organization XSET has announced the appointment of David Luce as its Chief Content Officer. In his role, Luce will be responsible for setting up the content production studio, as well as being responsible for all stages of production and posting on the club's social media.

The next step in making XSET as successful as possible is to create a content studio that incorporates all of our brand values and produces high-quality, premium content. After two decades of developing television programming at the highest level in Hollywood, I'm thrilled to bring my skills to XSET to do just that.

David Luce, Chief Content Officer, XSET

Prior to joining XSET, he produced a number of TV shows and documentaries with companies such as ITV Studios, B17 Entertainment and 44 Blue Productions.

Make no mistake - XSET will be the content hub for gaming, lifestyle and culture, and David will be leading this as our Chief Content Officer. He, along with superstar director Riley Robins, will faithfully bring to life all the personalities, creators and stories in our organization and beyond. David's video content will showcase the cultural nuances that diverse XSET fans and the wider gaming community have in store. Having worked in Hollywood, David knows everything from games to fashion to pop culture, but also has a rare ability to create authentic, raw street-level content, making him perfect for the role.

Greg Selko, XSET CEO

Luce will reportedly use his 20-year career as a producer to create a wide range of content for XSET, such as comedy, documentaries, animation, and competition videos/series.