forZe announces rebranding and logo change

The Russian esports organization forZe has announced a rebranding and change of its logo. The club previously launched a fan poll where fans could choose a new forZe emblem. As Sergey Ignatenko, CEO of forZe, explained, the new identity will be a step in the further development of the organization.

The logo itself has become more concise and graphic, but at the same time retained the main colors and the image of Chernomor, the main symbol of the team. And the slogan reflects the 20-year history of the forZe tag and the ambitions of the organization.

Chernomor did not lose its severity, but got rid of heavy elements: a massive shield and a text block in the logo. Scars appeared on Chernomor's face, they symbolize the experience of the team, hardened by participating in dozens of tournaments around the world. The new logo symbolizes the experience of the past, the aesthetics of the present and our vision for the future.

The new identity looks harmonious when applied to various media, including the casual collection of clothes.

In addition, the organization introduced will begin using a stylized forZe inscription as a simplified version of the emblem. These steps were presented in the context of the search for a new identity, while maintaining the famous Chernomor - the symbol of the club. As part of the rebranding, the club has developed two styles, both of which will be used in certain areas of the organization's interaction with the industry.