ULTI Agency becomes a partner of AS Roma

Norwegian esports agency ULTI Agency has announced a partnership agreement with the Italian football club AS Roma. As a result of the deal, ULTI Agency will operate and develop as the eSports division of the football club.

Asgeir Kvalvik, CEO of ULTI Agency: "This is a great day for ULTI Agency. We are honored to work with a legendary club like Roma. This agreement is in line with our company's main vision for the future: we strongly believe in synergy between traditional sports As Roma already have a solid history in this area, we look forward to helping them continue their growth.A key role for ULTI Agency in this collaboration will be the management of Roma's esports teams and players, ensuring that values and image are taken care of professionally "In addition to this, we will be looking into esports-related sponsorship opportunities and exploring other potential gaming disciplines that Roma could invest in. We are really excited and motivated by the work ahead. Forza Roma!"

It is reported that the cooperation will not only be aimed at expanding the current activities of the eSports department of the football club, but also to explore new strategic opportunities, including new disciplines in which the Giallorossi brand can be represented.

Roma becomes the latest traditional football club to step up its activities in the esports industry. In 2022, football clubs such as SC Internacional and Tranmere Rovers launched esports divisions. In addition, the Scandinavian organization ENCE has recently announced a partnership with the Football Association of Finland.

Other well-known representatives of the scene are Barcelona, Paris Saint-Germain and Wolverhampton Wanderers.