beastcoast partners with bookmaker 22bet

North American esports organization beastcoast has announced a partnership agreement with betting company 22bet. As a result of the deal, the company will become the club's exclusive sports betting partner and appear on jerseys.

Daniel True, beastcoast VP of Partnerships & Media: "With our recent success and growth, especially in South America, Dota 2 is gaining momentum, which gives us many great opportunities to introduce 22BET and their brand to our communities. In partnership with 22BET, we We are very excited to use this global stage to create unique content and experiences that our fans can be proud of."

Together with 22BET and agency Basher, the North American organization will reportedly develop unique content for fans to immerse themselves in the competitive process of their professional teams and players.

22BET representative: "It has become commonplace for betting companies to sponsor esports teams. Firstly, the esports industry is a rough diamond, a popular and very promising area in which new teams are formed and appear. In addition, every year more and more esports for bettors to try their hand at This is beneficial for betting sites to further gain a foothold in the gambling industry 22BET is also aiming to continuously expand its presence Although the bookmaker has a strong focus on esports, sponsoring and eastcoast will be a step forward in attracting more customers and players."

Note that other partners of the beastcoast organization include such companies and brands as AORUS, Techstars, 1,000 Dreams Fund and TNNS. The new deal is primarily centered around the Dota 2 club's roster, which continues to push the name in Latin America.