EXCEL ESPORTS pulls out of Bioflow deal days after signing partnership

British esports organization EXCEL ESPORTS has announced the end of its partnership with Bioflow, a company known for its magnetic bracelets. It is reported that the partnership agreement was canceled due to negative feedback from the community, and the decision took effect immediately.

Following community feedback on our recent partnership announcement, we have mutually decided to end the partnership and part ways amicably. Your support is vital and we will always do our best to listen to you.

The message was greeted with acclaim by the club's fans on social media, but some in the community said that EXCEL ESPORTS did not apologize for "trying to sell a placebo" to their fans. The organization later deleted a tweet that originally described the partnership, with an overwhelming amount of comments negative towards biotechnology.

Biotechnologists claim that their products "help athletes perform at a high level," but there is little evidence to support these claims. The real benefits of using magnets to improve your health have never been conclusively proven. It was these arguments that served as an increase in the number of negative reviews.

Two days ago, on December 19, 2022, the EXCEL ESPORTS organization entered into a partnership with Bioflow, a company. The agreement was intended to be the first major partnership for Bioflow's esports division.

It should be noted that EXCEL ESPORTS currently cooperates with such companies and brands as INZONE, EE, JD, Just Eat and Yoyotech.